This report will analyze the state of the art of car sharing services actually on the market and go deeper, applying behavioral reasoning theory to examine how consumers' value orientations, as well as reasons for and against new car sharing business models, might be used in consumers' processing of mindful commercial car-sharing adoption (Corporate, B2B, b2c, mixed model, being part of an intermodal commuting, adding value in a transport chain, etc.)
CarE-Service D2.1 Co-design of customized mobility services and business models (B2C)
2019
Abstract
This report will analyze the state of the art of car sharing services actually on the market and go deeper, applying behavioral reasoning theory to examine how consumers' value orientations, as well as reasons for and against new car sharing business models, might be used in consumers' processing of mindful commercial car-sharing adoption (Corporate, B2B, b2c, mixed model, being part of an intermodal commuting, adding value in a transport chain, etc.)File in questo prodotto:
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