Collaborative networks, sustainable development and cultural tourism: the organization of a music festival in the Campania region

The project makes both a theoretical and empirical contribution to a better understanding of how specific forms of network governance play a crucial role in enhancing sustainable development in local areas. In particular, cooperative and network-oriented approach to the organization of cultural events favour cohesion among actors from different societal sectors and governmental levels, and sustain positive regional development in the longer term. Thanks to the collaboration with Rosen College of Hospitality Management, University of Central Florida (USA) and the Metropolitan City of Naples, the project aims at organizing an Independent Music Festival in the Campania Region. To investigate the impacts of the music festival on local sustainable development, the project carries out an empirical survey among all actors involved in the organization of the festival as well as among participants and attendees. At network level, a questionnaire will be used to measure actor reputation, close collaboration, and information exchange. The project will also investigate the satisfaction level of attendees as well as their decision-making processes.