Companies seeking to enter, or already operating in, the four market areas of interest of EPRISE: medtech, pharma, agriculture and food, face highly specific market entry barriers. The Go-to-Market Booklet is a compilation of advice, guidance, tips and best practice captured from market, technology and business experts to support companies in overcoming these challenges and to enhance their business skills. A case study per market is also included as an example of challenges commonly faced.
Go-To-Market And Opportunities Booklet
Cavigli Lucia;Rossi Francesca;
2019
Abstract
Companies seeking to enter, or already operating in, the four market areas of interest of EPRISE: medtech, pharma, agriculture and food, face highly specific market entry barriers. The Go-to-Market Booklet is a compilation of advice, guidance, tips and best practice captured from market, technology and business experts to support companies in overcoming these challenges and to enhance their business skills. A case study per market is also included as an example of challenges commonly faced.File in questo prodotto:
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