According to the Work Plan and CLIC detailed communication, dissemination and exploitation plan, the CLIC Final Conference was held as an online event from 22 to 23 September 2021. The event was organised by the CNR-IRISS, Institute for Research on Innovation and Services for Development, Coordinator of the project, together with the 15 European Partners from academia, local government, social and business sector. More than 40 speakers1 participated during the 2 days of the Final Conference. The CLIC Final Conference presented the outcomes of the CLIC research on the "human- centred" circular model for circular cities and regions, encouraging new investments economically and financially sustainable for the adaptive reuse of abandoned or underused cultural and landscape heritage, able to produce positive impacts at the social and environmental level and to contribute to create new jobs (in particular among young), increase people wellbeing and revitalize the urban and social fabric. The "human-centred" model can promote memory, identity, collaboration and participation, in a society threatened by individualism, inequality and fragmentation. The cultural contribution of the CLIC project was based on the paradigm shift from "I" to "us", where circularity does not only concern material resources but also immaterial resources, promoting a "new humanism" through cultural heritage. In this perspective, the project contributes to the European Recovery and Resilience strategies, including the European Green Deal and the New European Bauhaus, in particular with the research results on new evaluation tools, circular governance models, circular business models and innovative financing instruments for cultural heritage adaptive reuse. The results of the project were discussed together with international speakers from all sectors of society: researchers, institutions, international heritage organisations, businesses, and civil society. The debate was enriched by the contribution of European Commission representatives and international experts in the field of cultural heritage reuse and valorisation, circular economy, social innovation and sustainable finance. Among others, members of UNESCO, ICOMOS, OECD, CHIFA, and members of the advisory board of the Italian Ministry for Culture were involved. The document aims to provide a report on the Final Conference. The Deliverable reports on the communication campaign carried out to ensure the broadest participation to the Conference, thus maximizing the dissemination of the CLIC reports. A dedicated video was realized in order to present the main outcomes of the research and invite the CLIC community to join the online event. A massive campaign was carried out on social media, particularly on Facebook, introducing also the high-level keynote speakers who attended the event. Adv campaigns were carried out, spreading the news at the international level. The communication activities resulted in 289 people registered. Different newsletters were released and a dedicated page was created on the project website (https://www.clicproject.eu/final-conference/) to update the CLIC audiences on the latest news about the Conference. Last butt not least, the deliverable provides information on further conferences, workshops and initiatives attended by the CLIC Partners during the last months of the project in order to communicate, promote and disseminate the activities and results of the CLIC research. Document structure The document is structured as follows: o Section 1 included a description of the CLIC project; o Section 2 presents an introduction to the deliverable, detailing the document structure; o Section 3 reports the results and communication campaign of the CLIC Final Conference; o Section 4 describes the other initiatives linked to the CLIC topics organized by international associations / organizations to which CLIC Partners participated, creating operational synergies. o The Annexes provide additional information and documentation related the CLIC Final Conference. Detailed information, dissemination material and video related to the events organized and attended by CLIC Partners are accessible also through the web links provided in this report.
H2020 CLIC Project - Deliverable 6.19 Final Conference set of documents/video
2021
Abstract
According to the Work Plan and CLIC detailed communication, dissemination and exploitation plan, the CLIC Final Conference was held as an online event from 22 to 23 September 2021. The event was organised by the CNR-IRISS, Institute for Research on Innovation and Services for Development, Coordinator of the project, together with the 15 European Partners from academia, local government, social and business sector. More than 40 speakers1 participated during the 2 days of the Final Conference. The CLIC Final Conference presented the outcomes of the CLIC research on the "human- centred" circular model for circular cities and regions, encouraging new investments economically and financially sustainable for the adaptive reuse of abandoned or underused cultural and landscape heritage, able to produce positive impacts at the social and environmental level and to contribute to create new jobs (in particular among young), increase people wellbeing and revitalize the urban and social fabric. The "human-centred" model can promote memory, identity, collaboration and participation, in a society threatened by individualism, inequality and fragmentation. The cultural contribution of the CLIC project was based on the paradigm shift from "I" to "us", where circularity does not only concern material resources but also immaterial resources, promoting a "new humanism" through cultural heritage. In this perspective, the project contributes to the European Recovery and Resilience strategies, including the European Green Deal and the New European Bauhaus, in particular with the research results on new evaluation tools, circular governance models, circular business models and innovative financing instruments for cultural heritage adaptive reuse. The results of the project were discussed together with international speakers from all sectors of society: researchers, institutions, international heritage organisations, businesses, and civil society. The debate was enriched by the contribution of European Commission representatives and international experts in the field of cultural heritage reuse and valorisation, circular economy, social innovation and sustainable finance. Among others, members of UNESCO, ICOMOS, OECD, CHIFA, and members of the advisory board of the Italian Ministry for Culture were involved. The document aims to provide a report on the Final Conference. The Deliverable reports on the communication campaign carried out to ensure the broadest participation to the Conference, thus maximizing the dissemination of the CLIC reports. A dedicated video was realized in order to present the main outcomes of the research and invite the CLIC community to join the online event. A massive campaign was carried out on social media, particularly on Facebook, introducing also the high-level keynote speakers who attended the event. Adv campaigns were carried out, spreading the news at the international level. The communication activities resulted in 289 people registered. Different newsletters were released and a dedicated page was created on the project website (https://www.clicproject.eu/final-conference/) to update the CLIC audiences on the latest news about the Conference. Last butt not least, the deliverable provides information on further conferences, workshops and initiatives attended by the CLIC Partners during the last months of the project in order to communicate, promote and disseminate the activities and results of the CLIC research. Document structure The document is structured as follows: o Section 1 included a description of the CLIC project; o Section 2 presents an introduction to the deliverable, detailing the document structure; o Section 3 reports the results and communication campaign of the CLIC Final Conference; o Section 4 describes the other initiatives linked to the CLIC topics organized by international associations / organizations to which CLIC Partners participated, creating operational synergies. o The Annexes provide additional information and documentation related the CLIC Final Conference. Detailed information, dissemination material and video related to the events organized and attended by CLIC Partners are accessible also through the web links provided in this report.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
