Piano di Comunicazione dell'Istituto di Ricerca sulla Crescita Economica Sostenibile (CNR-IRCrES)

Developed as a strategic guide for CNR-IRCrES, this Communication Plan aims to optimize communication activities. It begins by understandingcontext and goals, outlining the Institute's vision and strategic objectives for effective communication to enhance research. The first part explores criticalcommunication nodes, delving into the context of Public Research Institutions and defining mission and research lines of CNR-IRCrES. Targetgroups, stakeholders, and a distinctive visual identity are identified.The Plan addresses both internal and external communication, emphasizing channel choices and proposing opportunities for improvement. Strategiesfor channel usage are outlined based on target audience and communication objectives. A phase for monitoring and evaluating communication impact is included,defining criteria, tools, and metrics. The Plan concludes with coordination, detailed planning, and budget management, emphasizing an integratedand result-oriented approach for long-term success in CNR-IRCrES communication initiatives.