MARASCO, ALESSANDRA
MARASCO, ALESSANDRA
Istituto di Scienze del Patrimonio Culturale - ISPC
Cultura e creatività: il ruolo della comunità della conoscenza e dell'innovazione per le industrie culturali e creative nella tripla transizione
2023 Sani, D; Miliani, C; Marasco, A; Busi, B
La danza come strumento di apprendimento incarnato. A sostegno del benessere, dell’invecchiamento attivo e della coesione sociale
2023 Uboldi, S.; Marasco, A.; Sacco, P. L.
Sustainability communication of tourism cities: A text mining approach
2023 Marchi, V; Marasco, A; Apicerni, V
Co-designing Cultural Heritage Experiences for All with Virtual Reality: a Scenario-Based Design approach
2021 Balbi, B; Marasco, A
Beyond virtual cultural tourism: history-living experiences with cinematic virtual reality
2020 Alessandra Marasco
Exploring Role and Characteristics of Clients in Promoting (or Hindering) Advertising Agencies' Multidimensional Innovation
2020 Masiello, Barbara; Marasco, Alessandra; Izzo, Francesco; Amato, Umberto
Guest editorial - Special issue on service experience innovation in hospitality and tourism
2019 Alessandra Marasco; Marcella De Martino; Alfonso Morvillo;Cihan Cobanoglu
Augmented La Traviata: Remediating Opera through Augmented Reality Technology
2018 Alessandra Marasco; Barbara Balbi; Donatella Icolari
Collaborative innovation in tourism and hospitality: a systematic review of the literature
2018 Marasco Alessandra; De Martino Marcella; Magnotti Fabio; Morvillo Alfonso
Exploring the role of next-generation virtual technologies in destination marketing
2018 Marasco Alessandra; Buonincontri Piera; van Niekerk Mathilda; Orlowski Marissa; Okumus Fevzi
Guest editorial - Special issue on Collaborative innovation in hospitality and tourism
2018 Morvillo, Alfonso; Marasco, Alessandra; DE MARTINO, Marcella; HY Hon, Alice
Enhancing Cultural Heritage Experiences with Smart Technologies: An Integrated Experiential Framework
2017 Piera Buonincontri; Alessandra Marasco
Visitors' Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework
2017 Piera Buonincontri; Alessandra Marasco; Haywantee Ramkissoon
The role of networking in the development of new city services. A framework for exploring smart public-private service innovation networks
2016 Marasco, Alessandra; Errichiello, Luisa
Il ruolo delle reti pubblico-private per l'innovazione dei servizi nelle smart cities
2015 Luisa Errichiello; Alessandra Marasco
Client involvement and innovation in Creative-Intensive Business Services: a framework for exploring co-innovation in advertising agency-client relationships
2013 Marasco, A; Masiello, B; Izzo, F
Co-creation in creative services: the role of client in advertising agencies' innovation
2013 Masiello, Barbara; Marasco, Alessandra; Izzo, Francesco
Il ruolo delle comunità virtuali per l'innovazione dell'esperienza turistica: il caso MSC FRiENDS
2013 Marasco Alessandra; Micera Roberto
Logistics innovation in Seaports: an inter-organizational perspective
2013 De Martino, M; Errichiello, L; Marasco, A; Morvillo, A
Il sistema di offerta di servizi reali per l internazionalizzazione in Campania
2011 Marasco A; Morvillo; A