The Italian Flagship Project RITMARE (http://www.ritmare.it), funded by the Italian Ministry of University and Research, is the leading Italian marine research project for the period 2012-2016. One of its aims is promoting the establishment of a permanent forum between researchers, decision makers and stakeholders, so to foster the integration and transfer of research results to a large public. Social media and particularly Facebook (FB) can significantly contribute to such objective. Since its activation (December 2012) the RITMARE FB page (https://www.facebook.com/ProgettoRitmare) is allowing to communicate with large groups of people very quickly and efficiently. Until today almost 1,000 people visited the RITMARE FB page, with a viral maximum capacity, i.e. the number of individual users who have viewed a new item on the published page from a friend (not directly from our page), of 3,166 people and an average weekly number of 676 visitors. Demographic analysis indicated that 55% of users are women whereas adults aged between 25 and 44 years make up 63% of users. People from Italy, France, United Kingdom, Spain and Germany are visiting the website, mainly through the Google engine.
The Facebook strategy as an interactive communication tool in the RITMARE Flagship Project.
Caroppo C;Boero F;Giuliano L;Pugnetti A
2013
Abstract
The Italian Flagship Project RITMARE (http://www.ritmare.it), funded by the Italian Ministry of University and Research, is the leading Italian marine research project for the period 2012-2016. One of its aims is promoting the establishment of a permanent forum between researchers, decision makers and stakeholders, so to foster the integration and transfer of research results to a large public. Social media and particularly Facebook (FB) can significantly contribute to such objective. Since its activation (December 2012) the RITMARE FB page (https://www.facebook.com/ProgettoRitmare) is allowing to communicate with large groups of people very quickly and efficiently. Until today almost 1,000 people visited the RITMARE FB page, with a viral maximum capacity, i.e. the number of individual users who have viewed a new item on the published page from a friend (not directly from our page), of 3,166 people and an average weekly number of 676 visitors. Demographic analysis indicated that 55% of users are women whereas adults aged between 25 and 44 years make up 63% of users. People from Italy, France, United Kingdom, Spain and Germany are visiting the website, mainly through the Google engine.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
