Agro-food industry has great relevance in Italy. However few studies have analyzed factors affecting global competitiveness of small and medium agro-food firms. At the aim to fill this literature gap we investigate factors supporting the Made in Italy in the world. The paper presents a qualitative analysis realized through some semi-structured questionnaire and a case study. We evidenced that innovation and internationalization affect competitiveness of Italian agro-food firms in the world. This paper offers a new perspective on agro-food firms' strategies to compete globally
Agro-food firms' Competitiveness: Made in Italy in the World
Volpe T
2014
Abstract
Agro-food industry has great relevance in Italy. However few studies have analyzed factors affecting global competitiveness of small and medium agro-food firms. At the aim to fill this literature gap we investigate factors supporting the Made in Italy in the world. The paper presents a qualitative analysis realized through some semi-structured questionnaire and a case study. We evidenced that innovation and internationalization affect competitiveness of Italian agro-food firms in the world. This paper offers a new perspective on agro-food firms' strategies to compete globallyFile in questo prodotto:
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