Approcci innovativi di studio e sperimentazione nel centro storico di Napoli: il caso di Piazza Municipio

The contribute is based on the assumption that the study and experimentation field, related to the promotion of cultural heritage, requires an holistic approach aimed at the conservation and valorization of the cultural features and identity of the landscape. The aim of the research translated into action appears to give back the "genius loci" not only to the city's guests but also to the Neapolitan citizens. Specifically, through the study of the urban setting of "Piazza Municipio", the goal is to develop a process of analysis and experimentation that combines knowledge, communication and enjoyment of the local cultural landscape. Thanks to the excavations carried out for the construction of the underground stations, indeed, it was possible not only to rethink, in the light of discoveries that took place, the history of the city, but also to appreciate the strong potential of interaction, transit flows and aggregation that make this place a hub of knowledge transfer and fruition of many technological applications referring to the cultural heritage. In this context, the Metro system allowed Naples to play a central role among European metropolis, forming a significant instrument for the promotion of the enormous city heritage, strengthening the tourism potential, and the economic and social development of the whole metropolitan area. In a perspective of multi-level governance, the place chosen for the analysis and testing allows both to centralize urban, social, economic, historical and anthropological informations and the development of the local network system of public and private actors aimed at identifying jointly innovative models for the use, protection and enhancement of cultural heritage.