Ideas, information, viruses: all of them, with their mechanisms, can spread over the complex social tissues described by our interpersonal relations. Classical spreading models can agnostically from the object of which they simulate the diffusion, thus considering spreading of virus, ideas and innovations alike. Indeed, such simplification makes easier to define a standard set of tools that can be applied to heterogeneous contexts; however, it can also lead to biased, partial, simulation outcomes. In this work we discuss the concepts of active and passive diffusion: moving from analysis of a well-known passive model, the Threshold one, we introduce two novel approaches whose aim is to provide active and mixed schemas applicable in the context of innovations/ideas diffusion simulation. Our data-driven analysis shows how, in such context, the adoption of exclusively passive/active models leads to conflicting results, thus highlighting the need of mixed approaches.

Information diffusion in complex networks: The active/passive conundrum

Milli L;Rossetti G;Pedreschi D;Giannotti F
2017

Abstract

Ideas, information, viruses: all of them, with their mechanisms, can spread over the complex social tissues described by our interpersonal relations. Classical spreading models can agnostically from the object of which they simulate the diffusion, thus considering spreading of virus, ideas and innovations alike. Indeed, such simplification makes easier to define a standard set of tools that can be applied to heterogeneous contexts; however, it can also lead to biased, partial, simulation outcomes. In this work we discuss the concepts of active and passive diffusion: moving from analysis of a well-known passive model, the Threshold one, we introduce two novel approaches whose aim is to provide active and mixed schemas applicable in the context of innovations/ideas diffusion simulation. Our data-driven analysis shows how, in such context, the adoption of exclusively passive/active models leads to conflicting results, thus highlighting the need of mixed approaches.
2017
Istituto di Scienza e Tecnologie dell'Informazione "Alessandro Faedo" - ISTI
9783319721491
Complex Networks
Diffusion
Epidemics
File in questo prodotto:
File Dimensione Formato  
prod_384725-doc_133051.pdf

solo utenti autorizzati

Descrizione: Information Diffusion in Complex Networks: The Active/Passive Conundrum
Tipologia: Versione Editoriale (PDF)
Dimensione 687.44 kB
Formato Adobe PDF
687.44 kB Adobe PDF   Visualizza/Apri   Richiedi una copia

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14243/344727
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 8
  • ???jsp.display-item.citation.isi??? ND
social impact