smart solutions

Recycling initiatives are became a vital part of municipal-sustainability strategies. If adequately designed, they can be opportunities for new markets, creating valuable impressions, maximizing sales opportunities and driving deeper tourist loyalty. ECOPUNTI.CNR is an initiative developed by the IPCB of CNR, within the OR.C.HE.S.T.R.A. project. The main objective of is to develop an integrated and environmentally sound waste management system, by means of innovative technologies and recycling techniques, supported by an awareness campaign and a communication program. An incentive based recycling system to promote environmentally sustainable practices has been developed by using an innovative technology platform. Reverse Vending Machines (RVM), appositely developed, are placed across the historic center of Naples and inside the boat of Lauro's line. The RVM offer a modern and automated deposit system for collecting, sorting, and handling the return of used beverage containers for recycling or reuse. Each revers vending machine is equipped with a display screen, internet connectivity and an upgraded user interface and experience. Consumer product companies, local stores or other organizations can sponsor a machine, with contests and prizes to promote their products or services.