The public archaeology as a research and action process for sustainable enhancement

In order to guarantee conditions for a "lasting, inclusive and sustainable economic growth" based on the development of tourism, there is the necessity to evaluate a strategy taking into account not only the economic and environmental implications, but also the socio-cultural ones. This means undertaking a process of research and actions, that at first must bring the community closer to the heritage by developing a sense of belonging and care, then have to make people aware of both the cultural and economic potential of cultural heritage. Communicating research results, the community participation, the training are some of the key actions required coming from the "public archeology" and aiming at developing a relationship with citizens, and that have been for years the focus of ICVBC's research and actions.