Slow Tourism Concept and Cultural Tourism: Is the Town of Kotor (Montenegro) ready for the Cittaslow Movement?

The purpose of this paper is to present the concept of slow tourism and the ways how destinations can adopt slow tourism in order to ensure sustainability. Destinations of outstanding natural beauty and impressive cultural and historical heritage such as the Municipality of Kotor, always attract a large number of tourists, but deal with sustainability issue. In this paper tourism development in the Municipality of Kotor is analised, as well. For the purpose of this paper empirical research methods are used. Key Informant Interviews have been implemented. Results show that the Municipality of Kotor needs immediate action and developing slow tourism appears as the most suitable option. However, according to key informants' opinion there is a long road to success and all elements of tourist system must be included. The paper is a good scientific base for further research and idea elaboration. For the first time the concept of slow tourism is investigated in the context of Montenegrin destinations which represents the special contribution of the paper.