Abstract: Based on previous research, this study proposed to examine the influences of risk 10 perception of food ingredients on trust and loyalty as well as the moderating role of CSR activities 11 of a restaurant in the relationship. The empirical results demonstrated that when restaurant 12 consumers have higher levels of risk perception of food ingredients, such as food ingredients for 13 restaurant operation and food ingredients management, they are less likely to exhibit trust and 14 loyalty toward a restaurant brand. However, the influences of risk perception of food ingredients 15 will be significantly weaker if the restaurant brand implements CSR activities. Accordingly, this 16 research expanded the food risk literature and provided practical implications for the industry.
REPOPA indicators for evidence-informed policy making validated by an international Delphi study
Tudisca V;Castellani T;
2016
Abstract
Abstract: Based on previous research, this study proposed to examine the influences of risk 10 perception of food ingredients on trust and loyalty as well as the moderating role of CSR activities 11 of a restaurant in the relationship. The empirical results demonstrated that when restaurant 12 consumers have higher levels of risk perception of food ingredients, such as food ingredients for 13 restaurant operation and food ingredients management, they are less likely to exhibit trust and 14 loyalty toward a restaurant brand. However, the influences of risk perception of food ingredients 15 will be significantly weaker if the restaurant brand implements CSR activities. Accordingly, this 16 research expanded the food risk literature and provided practical implications for the industry.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.