Squaring the magic

We construct and classify all possible Magic Squares (MS's) related to Euclidean or Lorentzian rank-3 simple Jordan algebras, both on normed division algebras and split composition algebras. Besides the known Freudenthal-Rozenfeld-Tits MS, the single-split Günaydin-Sierra-Townsend MS, and the double-split Barton-Sudbery MS, we obtain other 7 Euclidean and 10 Lorentzian novel MS's. We elucidate the role and the meaning of the various noncompact real forms of Lie algebras, entering the MS's as symmetries of theories of Einstein-Maxwell gravity coupled to nonlinear sigma models of scalar fields, possibly endowed with local supersymmetry, in D = 3, 4 and 5 space-time dimensions. In particular, such symmetries can be recognized as the U-dualities or the stabilizers of scalar manifolds within space-time with standard Lorentzian signature or with other, more exotic signatures, also relevant to suitable compactifications of the so-called M*- and M'- theories. Symmetries pertaining to some attractor U-orbits of magic supergravities in Lorentzian space-time also arise in this framework.