People and culture: enhancing the intangible resources sustainably

The paper is aimed at illustrating the first results of a study centred on sites which are entirely Unesco or contain Unesco properties in development in the framework of a CNR research - with the author's responsibility - focused on liveability, healthy and happiness in urban design (Sepe, 2015-2017), devoted to identify: best practices and relative characteristics capable to supply elements for the definition of guide lines for both a sustainable and quality touristic enhancement; case of non suitable enhancement and relative guide lines to obtain a sustainable touristic enhancement. The data collection is carried out through ad hoc database aimed at comprehending the aspects of excellence, the peculiarities and problems of the places in object. To these data, the results of questionnaires administered to users of places with questions devoted to understand the perceptions and opinions of people about places and cultural heritage in object - also related to the use of the available smart apps of different types - are overlapped. As regards, the emblematic case of the Unesco intangible heritage "Macchina di Santa Rosa" in Viterbo, Italy, will be illustrated. The guide lines for the sustainable touristic enhancement related to the Unesco sites constitute a work-in-progress to construct with people. Participation is meant in this case both as a tool of knowledge as well as an orientation to choices of people involved with different roles in the use, enhancement or management of those sites and their tradition.