Tourism is a constantly developing activity. ICT and social network can influence tourist behaviour. New technologies today provide access to a vast amount of data. The research focused on the extraction of User Generate Content (UGC) with the aim of analysing tourist consumer behaviour on the Social Network Instagram. The results provide additional information for the policy maker to enhance and strengthen the image role in travel decision process.
PERCEPTION OF TOURIST DESTINATION BY INSTAGRAM USERS
Valentina Marchi;Antonio Raschi
2019
Abstract
Tourism is a constantly developing activity. ICT and social network can influence tourist behaviour. New technologies today provide access to a vast amount of data. The research focused on the extraction of User Generate Content (UGC) with the aim of analysing tourist consumer behaviour on the Social Network Instagram. The results provide additional information for the policy maker to enhance and strengthen the image role in travel decision process.File in questo prodotto:
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