Purpose of the study: The research aimed is to analyse the tourism consumer behaviour on Social Network and to identify how tourism operators use Facebook to promote and talk about their offer. The study examined what types of posts gained the most interactions with tourists. The analysis data results allow to know the tourist feedback on the destination, for promoting the tourist offer.
Tourism consumer behaviour on Facebook: the case of Montecatini Terme
Valentina Marchi;Trampetti Sonia;Raschi Antonio;
2016
Abstract
Purpose of the study: The research aimed is to analyse the tourism consumer behaviour on Social Network and to identify how tourism operators use Facebook to promote and talk about their offer. The study examined what types of posts gained the most interactions with tourists. The analysis data results allow to know the tourist feedback on the destination, for promoting the tourist offer.File in questo prodotto:
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