Cette recherche étudie le potentiel des escape rooms pour l'engagement du public par la création d'une salle d'évasion sur le thème de La Traviata. Les escape rooms ont gagné en intérêt dans le domaine du patrimoine pour offrir des expériences ludiques aux jeunes générations et ont le potentiel de promouvoir le patrimoine immatériel, l'opéra en étant un bon exemple. Les résultats fournissent des preuves de l'expérience des joueurs, des attitudes positives et des intentions comportementales envers l'opéra. La recherche est pertinente pour le développement d'approches innovantes pour l'engagement du public.
This research investigates the potential of real-life escape rooms for audience engagement with melodrama through the creation and investigation of an escape room themed La Traviata. Escape rooms have gained interest in heritage to provide engaging experiences for younger generations and have the potential to promote intangible heritage, a prime case being Opera. The findings provide evidence of players' flow experience, positive attitudes and behavioural intentions toward the Opera. The research is relevant for the development of innovative approaches for audience engagement.
Innovative Approaches for Audience Engagement: The Case of the Opera Escape Room
Alessandra MARASCO;
2022
Abstract
This research investigates the potential of real-life escape rooms for audience engagement with melodrama through the creation and investigation of an escape room themed La Traviata. Escape rooms have gained interest in heritage to provide engaging experiences for younger generations and have the potential to promote intangible heritage, a prime case being Opera. The findings provide evidence of players' flow experience, positive attitudes and behavioural intentions toward the Opera. The research is relevant for the development of innovative approaches for audience engagement.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.