The chapter presents a plan for the tourist valorization of a mining site located in La Union (Spain), including the definition of a new value proposition and related marketing strategies.
Una propuesta para la valorización del Parque Minero de La Unión a través de la participación ciudadana y del compromiso comunitario
Tommasina Pianese
2022
Abstract
The chapter presents a plan for the tourist valorization of a mining site located in La Union (Spain), including the definition of a new value proposition and related marketing strategies.File in questo prodotto:
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