This research presents an immersive storytelling project developed at the Archeological Park of Cuma for enhancing the heritage experience, from the pre-visit stage of the visitor journey. The storytelling develops a connection between two Cinematic Virtual Reality experiences, which aim respectively at influencing visit intentions towards the Park in the pre-visit offsite stage and supporting visitors' full access to the site and its information during the onsite visit.
Traces of time: immersive storytelling for the visitor journey
Alessandra Marasco;
2021
Abstract
This research presents an immersive storytelling project developed at the Archeological Park of Cuma for enhancing the heritage experience, from the pre-visit stage of the visitor journey. The storytelling develops a connection between two Cinematic Virtual Reality experiences, which aim respectively at influencing visit intentions towards the Park in the pre-visit offsite stage and supporting visitors' full access to the site and its information during the onsite visit.File in questo prodotto:
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