Understanding the challenges of segmenting Holocaust history and remembrance on museums’ social media pages

While Holocaust museums have embraced social media to connect with online audiences and provide educational materials, the specifics of their use are not well understood. A Delphi study involving 22 experts developed a framework for examining Holocaust-related social media content. This framework, the result of a three-round iterative process, includes three main areas: Historical content of the Holocaust, Contemporary issues related to the Holocaust, and Museum activities and communication. The hierarchical system of categories can help users explore the vast range of online materials and help educators identify effective strategies for using social media content in Holocaust education.