Video Ethnography in a Glocal Context. A Way to Foster Proximity to the 'Others'

The paper discuss the possibility to include video ethnography as a useful method to study emotions empirically. The researcher, infact, has the possibility to show natural setting and to transmit emotions, that are the basis of social reality. To improve this method we have worked with an antiracist group that is fighting for the regularization of peddlers in Genoa,Italy. The paper describe the empirical study and, overall, howa method like video is able to capture the complexity of urban spaces and can transmit, better than others methods, emotions and feelings, to bring peope closer to "Others". Potentially, video is a tool that has this capacityand it could be able to make debate and to modify public opinion, at least at local level.