This study investigates to what extent the values perceived by tourists throughout cultural tours impact their overall satisfaction levels and behavioral intentions related to the destination. This study further examines the moderating role of tour guide competency in the relationship patterns concerned.
The role of tour guide competency in the cultural tour experience: the case of Cappadocia
Marcella De MartinoPenultimo
Membro del Collaboration Group
;
2024
Abstract
This study investigates to what extent the values perceived by tourists throughout cultural tours impact their overall satisfaction levels and behavioral intentions related to the destination. This study further examines the moderating role of tour guide competency in the relationship patterns concerned.File in questo prodotto:
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