This paper aims to explore how institutions may counteract conspiracy theories using appropriate discursive resources. We use a rhetorical approach to analyze the first European information campaign launched in 2020 to counteract conspiracy theories about COVID-19 vaccines. On this basis, we advance a series of practical recommendations for institutions to counteract conspiracy theories through information campaigns.

Rhetorical Strategies of Counteracting Conspiracybased Dissent on COVID-19 Vaccines: the #ThinkBeforeSharing Institutional Campaign

roberta martina zagarella
Primo
;
marco annoni
2024

Abstract

This paper aims to explore how institutions may counteract conspiracy theories using appropriate discursive resources. We use a rhetorical approach to analyze the first European information campaign launched in 2020 to counteract conspiracy theories about COVID-19 vaccines. On this basis, we advance a series of practical recommendations for institutions to counteract conspiracy theories through information campaigns.
2024
Centro Interdipartimentale per l'Etica e l'Integrità nella Ricerca
conspiracy theories, COVID-19 vaccines, ethos, rhetoric, #ThinkBeforeSharing campaign
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14243/524353
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