Co-design of technological tools and co-creation of intervention strategies to promote a healthy lifestyle: an Italian case study

PurposeThis paper aims to describe the case study carried out in Italy as part of the HealthyW8 project. In particular, it describes the methodology used in the participatory workshops held in Italy in 2023-2024 and the results obtained.Design/methodology/approachUsing design thinking and user-centred design methodologies, the workshops aimed to develop intervention strategies and digital tool functionalities suitable for different user needs and local contexts.FindingsIntervention strategies identified by the Italian stakeholders included the development of tools (e.g. corporate bonuses, reward schemes and applications) that encourage healthy living and physical activity and the creation of educational cartoons that address healthy lifestyles, diets and physical activity. The study underlined the importance of multi-level interventions combining education, public policy and user-centred technological innovations.Originality/valueStakeholders also suggested innovative digital tool functionalities such as the integration with existing shopping list apps to streamline healthy food planning and the connection to real-life community-building events to promote active participation.