Innovation Diffusion Dynamics Toward Long-Term Behavioral Shifts

Sustainable technologies and services can play a pivotal role in the transition to “greener” habits. Their widespread adoption is thus crucial, and understanding how to foster this phenomenon in a systematic way could have a major impact on our future. With this in mind, in this letter we propose an extension of the Friedkin-Johnsen opinion dynamics model toward characterizing the long-term impact of (structural) fostering policies. We then propose alternative nudging strategies that target a trade-off between widespread adoption and investments under budget constraints, showing the impact of our modeling and design choices on inclination shifts over a set of numerical tests.