This paper presents the contribution of the research group from the Polytechnic University of Bari within the Digital Cultural Heritage Puglia Skills Lab¹ project, developed in response to the PNRR call and aligned with the National Plan for the Digitalization of Cultural Heritage. The main goal of the project is to support the digital transition of regional Cultural and Creative Industries (CCIs) through upskilling and reskilling actions aimed at strengthening and developing competences, capabilities, and collaborative practices among organizations active in the sector. The digitalization of cultural heritage, framed within the broader context of transforming knowledge-sharing and valorization practices, has become a strategic priority to improve access to heritage for both the general public and professionals. The project explores the role of design in the digital cultural context by using advanced data acquisition technologies and tools for multimedia content creation aimed at storytelling. This scenario – analyzed during the proposal phase – reflects on the need to renew consolidated design practices in order to support cultural institutions in their digital transition, and to invest in professional skills development for effective operation within the digital ecosystem. During the implementation phase, a range of digital design tools – from product design to interaction design – were proposed and presented as suitable supports for cultural professionals in the development of innovative content. The goal is to enable new ways of accessing and engaging with cultural heritage through technological solutions. The project followed the living lab model, involving co-design activities carried out by a network of actors in partnership, ensuring the participation of key local institutions. The main outputs are training programmes designed for various types of small and medium-sized local institutions, often excluded from national institutional circuits. This contribution presents the research work conducted by the Polytechnic University of Bari team and outlines the project’s goals and participatory methodology. The training activities were built starting from the analysis of needs that emerged during co-design sessions held in the desk phase (technical panels and focus groups) with the involvement of cultural professionals. In the field phase, the training offer was defined, including workshops, activities, and learning paths aimed at improving participants’ skills and testing innovative solutions for the promotion and enhancement of cultural heritage. The paper concludes by presenting some results from one of the training activities conducted.
Digital cultural heritage. Design per l’acquisizione, l’esperienza e la narrazione del patrimonio culturale
Marina Ricci;
2025
Abstract
This paper presents the contribution of the research group from the Polytechnic University of Bari within the Digital Cultural Heritage Puglia Skills Lab¹ project, developed in response to the PNRR call and aligned with the National Plan for the Digitalization of Cultural Heritage. The main goal of the project is to support the digital transition of regional Cultural and Creative Industries (CCIs) through upskilling and reskilling actions aimed at strengthening and developing competences, capabilities, and collaborative practices among organizations active in the sector. The digitalization of cultural heritage, framed within the broader context of transforming knowledge-sharing and valorization practices, has become a strategic priority to improve access to heritage for both the general public and professionals. The project explores the role of design in the digital cultural context by using advanced data acquisition technologies and tools for multimedia content creation aimed at storytelling. This scenario – analyzed during the proposal phase – reflects on the need to renew consolidated design practices in order to support cultural institutions in their digital transition, and to invest in professional skills development for effective operation within the digital ecosystem. During the implementation phase, a range of digital design tools – from product design to interaction design – were proposed and presented as suitable supports for cultural professionals in the development of innovative content. The goal is to enable new ways of accessing and engaging with cultural heritage through technological solutions. The project followed the living lab model, involving co-design activities carried out by a network of actors in partnership, ensuring the participation of key local institutions. The main outputs are training programmes designed for various types of small and medium-sized local institutions, often excluded from national institutional circuits. This contribution presents the research work conducted by the Polytechnic University of Bari team and outlines the project’s goals and participatory methodology. The training activities were built starting from the analysis of needs that emerged during co-design sessions held in the desk phase (technical panels and focus groups) with the involvement of cultural professionals. In the field phase, the training offer was defined, including workshops, activities, and learning paths aimed at improving participants’ skills and testing innovative solutions for the promotion and enhancement of cultural heritage. The paper concludes by presenting some results from one of the training activities conducted.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
