MetComms as an international platform for discussion about scientific, operational, and innovational knowledge in meteorological communications

The communication of meteorological information becomes increasingly complex and refined as demographic trends evolve, methods of forecast consumption transform, and distribution channels become progressively fragmented. In light of severe weather events and their effects, both operational and theoretical communication paradigms must adapt, ensuring that as many affected individuals as possible are made aware of the risks, consequences, and relevant guidance. Although there are numerous institutional practices concerning weather, warnings and impacts communication, alongside the WMO reports (2015, 2021) outlining best practices, we recognise an expanding opportunity for more thorough, discussion-based collaboration on an international scale. This recognised gap and opportunity for interdisciplinary knowledge exchange prompted us to establish the MetComms Group, which unites meteorologists, meteorological officers, communicators, researchers, analysts, interface designers, broadcast meteorologists, and others to exchange insights and experiences regarding best practices in weather communication. The Group's aim is to evaluate the most effective approaches that are contextually relevant, resource-appropriate, and applicable across diverse forecast providers and countries.