Opt-in panels have become increasingly relevant in survey research, offering analysts unprecedented speed and cost-effectiveness in accessing large numbers of potential respondents. Their rise is closely linked to broader social and technological transformations, including digitalization, the spread of mobile devices, and changing communication habits. This seminar highlights their operational strengths, potential and limitations.
Opt-in panels for survey research. Methods, potential, and limitations for studying behaviours and preferences
Spinello, Andrea Orazio
2025
Abstract
Opt-in panels have become increasingly relevant in survey research, offering analysts unprecedented speed and cost-effectiveness in accessing large numbers of potential respondents. Their rise is closely linked to broader social and technological transformations, including digitalization, the spread of mobile devices, and changing communication habits. This seminar highlights their operational strengths, potential and limitations.File in questo prodotto:
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Spinello-Seminar DIE UNICT_17122025.pdf
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Locandina evento.pdf
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