Virtual Shoe Shopping Experience

In this paper we would analyse the custom approach in using the Virtual Reality and the Augmented Reality in shoe shopping experience. The Magic Mirror (MM) is a device that, using AR, fills in the gap of trying-on process of customized shoes. When a client wants to buy a customized pair of shoes, his shoes are not in the shop to be tried-on, because the production department receives the order after the selection. The Magic Mirror will generate the virtual shoe to be overlapped on the customer foot. Such a new way of shopping creates an original approach to the purchasing path: new physical route in the shop, new design of the tool, new interface and most of all new role of the sale people