ITWG: increasing intermediated flows

ITWG was one of the first companies in Italy to promote tourism over the Internet, a type of business that developed and spread relatively late in Italy compared with other countries. The case study analyzes company's start up and organization evolution, products and services provided to clients, technological changes that increased the visibility of the portal in the web. The growth of the company to a major player was due to the ability to create service value through technology innovation strategy, and to a business vision oriented towards the enlargement of the network and the business scope. The chapter is included in a book (six sections, 468 pages) exploring the newest developments in the field of eTourism, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.