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Flexibility and reconfigurability for Mass Customization: an analytical approach, Chapter 19

Molinari Tosatti L;
2003
2003
Istituto di Sistemi e Tecnologie Industriali Intelligenti per il Manifatturiero Avanzato - STIIMA (ex ITIA)
Inglese
Mitchell M.Tseng, Frank Piller
The Customer Centric Enterprise. Advances in Mass Customization and Personalization
349
360
12
978-3-540-02492-7
Springer
Berlin Heidelberg
GERMANIA
Mass Customization
Reconfigurability
Index
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land`s End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
4
02 Contributo in Volume::02.01 Contributo in volume (Capitolo o Saggio)
268
open
Urbani, A; Molinari Tosatti, L; Bosani, R; Pierpaoli, F
info:eu-repo/semantics/bookPart
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14243/132568
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