The paper provides a crowd-sourcing business model (CBM) that integrates the useful components of both crowd-sourcing and business models. The model include s the business strategy that a company decides to implement in accordance withthe company's scope, market perspectives and competitors that are important to differentiate their own products. Another component of the crowd-sourcing business model is the workflow management that involves the resources management and the task management. The resource management involves the tools the financial resource and the human resource that are needed to achieve the business goal. The resource management influences the task management that is assigned and execute by internal staff and/or by the crowd. The final outcome of the value co-creation process is the definition of a new business strategy for products/services placement and/or new product development efforts.
CBM: An Integrated Crowd-sourcing Business Model
D'Andrea Alessia;Fernando Ferri;Patrizia Grifoni
2015
Abstract
The paper provides a crowd-sourcing business model (CBM) that integrates the useful components of both crowd-sourcing and business models. The model include s the business strategy that a company decides to implement in accordance withthe company's scope, market perspectives and competitors that are important to differentiate their own products. Another component of the crowd-sourcing business model is the workflow management that involves the resources management and the task management. The resource management involves the tools the financial resource and the human resource that are needed to achieve the business goal. The resource management influences the task management that is assigned and execute by internal staff and/or by the crowd. The final outcome of the value co-creation process is the definition of a new business strategy for products/services placement and/or new product development efforts.| File | Dimensione | Formato | |
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Descrizione: CBM: An Integrated Crowd-sourcing Business Model
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