Assessing privacy risk in retail data

Retail data are one of the most requested commodities by commercial companies. Unfortunately, from this data it is possible to retrieve highly sensitive information about individuals. Thus, there exists the need for accurate individual privacy risk evaluation. In this paper, we propose a methodology for assessing privacy risk in retail data. We define the data formats for representing retail data, the privacy framework for calculating privacy risk and some possible privacy attacks for this kind of data. We perform experiments in a real-world retail dataset, and show the distribution of privacy risk for the various attacks.