Nowadays, a hot challenge for supermarket chains is to offer personalized services to their customers. Market basket prediction, i.e., supplying the customer a shopping list for the next purchase according to her current needs, is one of these services. Current approaches are not capable of capturing at the same time the different factors influencing the customer's decision process: co-occurrence, sequentuality, periodicity and recurrency of the purchased items. To this aim, we define a pattern named Temporal Annotated Recurring Sequence (TARS). We define the method to extract TARS and develop a predictor for next basket named TBP (TARS Based Predictor) that, on top of TARS, is able to understand the level of the customer's stocks and recommend the set of most necessary items. A deep experimentation shows that TARS can explain the customers' purchase behavior, and that TBP outperforms the state-of-the-art competitors.

Market basket prediction using user-centric temporal annotated recurring sequences

Guidotti R;Rossetti G;Pappalardo L;Giannotti F;Pedreschi D
2017

Abstract

Nowadays, a hot challenge for supermarket chains is to offer personalized services to their customers. Market basket prediction, i.e., supplying the customer a shopping list for the next purchase according to her current needs, is one of these services. Current approaches are not capable of capturing at the same time the different factors influencing the customer's decision process: co-occurrence, sequentuality, periodicity and recurrency of the purchased items. To this aim, we define a pattern named Temporal Annotated Recurring Sequence (TARS). We define the method to extract TARS and develop a predictor for next basket named TBP (TARS Based Predictor) that, on top of TARS, is able to understand the level of the customer's stocks and recommend the set of most necessary items. A deep experimentation shows that TARS can explain the customers' purchase behavior, and that TBP outperforms the state-of-the-art competitors.
2017
Istituto di Scienza e Tecnologie dell'Informazione "Alessandro Faedo" - ISTI
Inglese
ICDM 2017 - IEEE International Conference on Data Mining
895
900
978-1-5386-3834-7
https://ieeexplore.ieee.org/document/8215574
IEEE
New York
STATI UNITI D'AMERICA
Sì, ma tipo non specificato
18-21 November 2017
New Orleans, Louisiana, USA
Market Basket Analysis
Personal Recurring Sequences
Temporal Patterns
5
partially_open
Guidotti, R; Rossetti, G; Pappalardo, L; Giannotti, F; Pedreschi, D
273
info:eu-repo/semantics/conferenceObject
04 Contributo in convegno::04.01 Contributo in Atti di convegno
   SoBigData Research Infrastructure
   SoBigData
   H2020
   654024
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.14243/348370
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