Tourists 2.0 find out news about the place they want to visit. At the same time, they also contribute to define characteristics, peculiarities and image of the destination. This exchange is purely online, through destination institutional websites, which should be ready to welcome potential tourists since their very first approach, which takes place through the access to the destination website, thus anticipating an effective promotion of the tourist product. In this way, the tourist that visits the site can be guided in the choice of the destination and in the construction of the mental process (Baloglu, McCleary, 1999) at the basis of his/her choice. As a consequence, the promotion of the destination contributes to the maintenance and improvement of its image.
Online destination image management. The case analysis of VisitTrentino and ViaggiareinPuglia
Olga Lo PrestiCo-primo
;
2012
Abstract
Tourists 2.0 find out news about the place they want to visit. At the same time, they also contribute to define characteristics, peculiarities and image of the destination. This exchange is purely online, through destination institutional websites, which should be ready to welcome potential tourists since their very first approach, which takes place through the access to the destination website, thus anticipating an effective promotion of the tourist product. In this way, the tourist that visits the site can be guided in the choice of the destination and in the construction of the mental process (Baloglu, McCleary, 1999) at the basis of his/her choice. As a consequence, the promotion of the destination contributes to the maintenance and improvement of its image.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
